Designing The Beautiful Game

Thames & Hudson

LIFESTYLE

£ 35.00 GBP

The Design Museum’s ‘Designing The Beautiful Game’ follows the history of football and how it’s design has been assembled through decades of experimentation and progression. The book explores the journey of football through the people and processes that have made the game what it is today. Editors Eleanor Watson and James Bird give us insight into FIFA World Cup posters, the graphic design of the Juventus team logos, and the innovative craftsmanship behind the Adidas Predator boots, and the ethos of design which has contributed towards the protest against the commercialisation of the sport. With over 200 curated images and contributions from analysts, architects, and broadcasters, this game changing book is for all football fans, new and old, as we are guided through the art of the sport. “Victory is secondary. What matters is joy. To win is not the most important thing, football is an art and should be about showing creativity”